An interactive print campaign
Bandersnatch is Netflix’s first ever
interactive show - a choose your own
adventure story, about a boy who designs
a choose your own adventure game.
To launch it, we turned the London
Underground network into a maze of cryptic
questions and statements, that made passers by
question the decisions they were making as
they moved through the space.
As commuters moved deeper into the tube
network, the posters became more subversive.
We suggested the existence of multiple
realities by referencing different routes they
could have taken, or different choices
they could have made.
Different messaging was used at different
locations. For example, we referenced design
and coding at Old Street Station, and numbers
and finance at Bank.
We took over Shoreditch High Street station,
and left instructions in the code that gave hints on
how to access different endings in the actual show.
To excite die hard fans, we even opened
up an 80’s style computer game shop,
packed full of Black Mirror memorabilia.
The campaign really got people talking,
and was widely discussed on Twitter,
Reddit and other platforms.