A digital platform for football training
Built whilst at RGA London, The Nike Academy
Training Hub is a collection of over 40 technical and
physical drills, which help amateur footballers improve
during pre-season ready for the Nike Most Wanted trials.
Housed on the Nike.com and the Nike Football app,
the training program has been hugely popular
with young footballers, racking up tens of millions
of views and increasing participation in
the Most Wanted trails program by over 300%.
To check it out in full, grab the Nike
Football app on your smartphone.
Role: Art Director & Copywriter
With: Paul Calway, Dan Williams & Owen Roberts
Agency: R/GA London