BLACK MIRROR
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NETFLIX

Bandersnatch is Netflix’s first ever
interactive show – a choose your own
adventure story, about a boy who designs
a choose your own adventure game.

To launch it, we stuck with theme and created
an interactive poster campaign that that tracked
commuters thoughts, movements and decisions
as they moved through the tube network.

The campaign tracked popular journeys
through the network, with sequential messaging
that referenced likely decisions, such as
interchanges and alternate routes.

At Shoreditch High Street station,
clues were leaked in the code about how
to access specific pathways in the story.

Posters for other Tuckersoft games referenced
previous Black Mirror episodes and we even
created a recruitment campaign for computer
game designers, which linked to real programming
vacancies at Netflix HQ.

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