GIVE 0.7
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UNITED NATIONS
A global platform for investment in
international development, funded by
the Bill & Melinda Gates Foundation.
The idea was a response to a brief set by the
Cannes Chimera. We were one of ten winners,
each recieving a grant of £100,000.
Although the competition was aimed at the
advertising industry, only two out of the ten grants
were awarded to agencies. The rest were awarded
to universities, think tanks and NGO’s.
The platform encouraged businesses,
celebrities and individuals to commit 0.7% of
their annual income to aid intiatives.
