OUR PLANET
-
NETFLIX

A playful digital out of home campaign that
transported animals and landscapes from
Our Planet into city centres around the UK.

By treating each media placement as its own brief,
we were able to create a series of highly contextual
interventions that made people stop, look and smile.

In some executions we drew visual parallels between
habitats, mirroring the episodic structure of the show. 

︎