OUR PLANET
-
NETFLIX
A playful digital out of home campaign that
transported animals and landscapes from
Our Planet into city centres around the UK.
![](https://freight.cargo.site/t/original/i/f430341ac1bd266fb838b9a321b669bbd54a0a06939e4ab9c9944b93f7a89b9f/ourplanet-DEPmonkeys.gif)
By treating each media placement as its own brief,
we were able to create a series of highly contextual
interventions that made people stop, look and smile.
![](https://freight.cargo.site/t/original/i/e86f153e6e2fb786adba98acad600a6d6fce1333632c495b7c4d1d3accf2ed4a/ourplanet-ribbonsseal.gif)
![](https://freight.cargo.site/t/original/i/ee13fe8fc8ed2789632d62ffaac2d57277a924367ff250dca7f089e464ddecf2/ourplanet-DEPbirds.gif)
![](https://freight.cargo.site/t/original/i/904a22323df638bf13c7d52c1ee69e630452f1de6c7b6c7f035e2f21c5e35c1c/ourplanet-6popup.gif)
![](https://freight.cargo.site/t/original/i/3e1692514b0cb78d660d107a6c95fa1f267fda89b8b2b404207ee315716f1251/ourplanet-squareheadturn.gif)
In some executions we drew visual parallels between
habitats, mirroring the episodic structure of the show.
![](https://freight.cargo.site/t/original/i/0abb8b6fe44868c7d8e3a58d06f3e12d8ea92d289258068540abd1583356f1c5/ourplanet-squareduo.gif)
![](https://freight.cargo.site/t/original/i/0a0eda8537fa33d697d9e4278a783b3d8e2fb5842296cbf9f3fe6f48a55ef8a3/ourplanet-waterloo.gif)