RUGBY
WORLD CUP 2023
-
ITV

With no clear favourite to win, we created
a deck of 20 bespoke tarot cards to get the
world buzzing with speculation.

 

Inspired by the visual culture of each nation,
as well as recent form on the pitch, the cards
created a perfect springboard for conversation.

Far from being just an ad campaign,
the cards formed a fully integrated visual
system for the whole tournament on ITVX.

The campaign was a huge success, with viewing
figures far surpassing all previous Rugby World Cups.

So far the tournament has been streamed
37 million times on ITVX, has reached 28 million
viewers in total and 52% of men in the UK.

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