JACK MCPARTLAND 

CREATIVE DIRECTOR


SUPERREP
-
NIKE



To launch Superrep, Nike’s new high intensity
training shoe, we created a series of influencer led
training programs to help our audience get their
new year training routine on track.




Alongside the 5 week training plan, daily editorial
articles gave people advice on training, recovery,
mindset, nutrition and sleep.

Three hero films showcased shoe in action,
exploring each influencers story and the
impact exercise has had on their success.